Local Seo Starts with Local Businesses

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It doesn’t matter what your service, product, or business is, if you are selling it you must be online. To many potential customers search for information and look for local businesses to give them what they look for.  Almost all large corporations are targeting local buyers. Why? Because they know that people spend 80% of their income within 20 miles of home… and that consumers are turning to the Internet to research products and services before they buy. How can you compete with their ad budget?

The easiest way is to organize local businesses together and form a business group. Make sure that one of the people in the group is a web design person and every other member should be local small businesses. This group will then develop a local web site for locals to shop at, get information, and see the products and services. This web site becomes an Internet mall and contains everything that local shopper needs. They can get hours, get prices, etc all at the click of a button and it will have every item a Walmart has and more.

Remember I said make sure you incorporate the computer guy? They will be able to design and host this mini mall and for doing so get front page space for advertising. You then can have listings for the businesses, local news stories, and articles posted. The news and stories are divided up by the actual businesses that are part of the business group. Each one takes turns and generates some good content. it will be constantly updated and will fly up the Google rankings.

The businesses should then pool their money together and get advertising to direct people to this mini mall. With the pooled resources and only one web site to get them to go to you really get the most advertising for your buck. Once the customers land there you have a unique page for each business and also a link to their web site. Yes, those natural inbound links Google loves, yet another advantage. With the traffic and great content the PR Rank of the mini mall will be very high and will pass that page rank to each owners web site getting them to rank higher also.

As you can see getting a business directory going is not that hard. It is a great way to pool advertising money and take on the big boys of retail. Really the only question is who will take the first step. If it’s  you give me a call and we’ll get the ball rolling.