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When you are optimizing your site you have to take many things into consideration. Google says it has a number of factors they use to rank a page. They don’t make their algorithms publicly known so no one knows for absolute fact how to rank highly. We use educated guesses as to the proper way to rank we sites highly. It is because of this there is way to much information or should I say misinformation on the web today about search engine optimization. The bad news is someone researching the topic will not know who or what to believe. With that said I would like to cover a few of these mistakes waiting to happen because of misinformation.
Who reads your web site? People do, correct? First and foremost write your copy for your visitors. Don’t write for search engines last time I checked they don’t buy anything from you. How do people read? They actually skim or scan your site and about 20% or so read it word for word. Web users have a hard time reading from screens rather than paper so it slows them down by 25%. Most web users are then impatient because they are searching for something specific. You must write your site for this type of customer using headlines, subheads, and bolding important points. If you get their attention then they will put more time into what you have to say.
Content is king has been said more than a few times. It really is the truth when it comes to the quality balance between optimization and providing information for your future clients. I have always maintained that you worry about giving out top notch information and Google will recognize this and reward you. Don’t put together a site and try to scam the search engines that is not SEO it is spam. The basic foundation for search optimization is the same basic foundation for marketing your business. First get known locally, get to be liked by your prospects, and of course earn their trust. People do business with people they like and trust. Giving away good content and information shows you are knowledgeable, likable, and trustworthy. Being local just enhances those feelings and will drive them into your local store.
Remember that you have your web site up for your customers not the search engines. Give good information, write for the customers benefit, and the search engines will reward you with a top ranking. On top of that you will become liked and trusted and that is the best thing that could happen for your business!
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